Fortitech Asia Pacific Adds Senior-Level Staff to Capture Booming Chinese Premix Market

Released on = September 26, 2006, 12:33 pm

Press Release Author = Fortitech

Industry = Food & Beverage

Press Release Summary = The nutrition industry worldwide is growing at a very quick
pace and one of the fastest-growing markets is in China. Fortitech Asia Pacific is
addressing this growth and recognizing business potential by creating a new position
to specifically focus on growing its premix business and locating new opportunities
throughout the People’s Republic of China.


Press Release Body = Effective immediately, Tony Tan has assumed the role of general
manager of business development for Fortitech Asia Pacific. Based in Malaysia,
Tan’s responsibilities and priorities are, in part, to build a solid business base
for Fortitech’s custom premixes throughout China as well as to give added support to
Fortitech Asia Pacific’s sales force at its Kuala Lumpur facility.

“This new appointment proves that our aggressive business strategy is effectively
taking off,” says Mae Ng, general manager of Fortitech Asia Pacific. “We’re
identifying the market opportunities in our part of the world that have the most
potential for premixes and the addition of Tony Tan will allow our company to reach
our goals faster and in a much more efficient manner. Tan’s other role with
Fortitech Asia Pacific will be to provide guidance and mentor the rest of our team
to accelerate the pace of development in other markets in Asia,” added Ng.

Tan’s career has brought him to many global locations, not just limited to the Asia
Pacific rim, managing operations of varying scales and requiring diverse
business/economic skills. Tan has more than 20 years of professional experience in
sales, marketing, product strategy and business development with Carrier, a
multinational American corporation specializing in heating, ventilation, air
conditioning and refrigeration products. In addition, Tan has a solid background in
manufacturing and general management. Most recently, Tan served as general manager
of sales for Carrier Malaysia Berhad (CMB) and Carrier’s regional headquarters in
Singapore. Tan was also largely instrumental in the Asia Pacific refrigeration
business startup which focused primarily on multinational food and beverage
corporations as well as other related business sectors.

Tan graduated, with honors, with a Bachelor of Science degree in education from the
Universiti Malaya in Kuala Lumpur, Malaysia. He completed his post graduate studies
with a Master of Business Administration degree from Edinburgh Business School,
Heriot-Watt University in Scotland. Tan is fluent in English, Malay, Mandarin and
Chinese dialects (Teo Chew, Hokkien and Cantonese).

Supporting Fortitech Asia Pacific’s decision to focus more on China, statistics from
the Public Nutrition and Development Center (PNDC) located in Beijing show the index
figure for China\'s nutrition industry recently reached 154.2 and the index for
demand is 192.3. The PNDC declares numbers beyond 100 are definite indicators that
the Chinese nutrition industry is at a “prosperous level.” The PNDC expects China\'s
nutrition industry will grow at a rate of 12 to 15 percent and by 2010 the
anticipated economic impact of China\'s nutrition industry will total about ¥278
billion ($34.9 billion /€27.2 billion).

About Fortitech Asia Pacific

Fortitech Asia Pacific Sdn Bhd is part of the global network of manufacturing and
distribution companies of Fortitech, Inc., the world leader in the development of
custom nutrient premixes for the food, beverage and pharmaceutical industries.
Located in Kuala Lumpur, Malaysia, the company is exclusively dedicated to the
manufacture of nutrient premixes. Fortitech Asia Pacific is ISO 9001:2000 certified
and HACCP, Halal and PNDC certified. Fortitech Asia Pacific also meets requirements
for Allergen Monitoring program standards. For more information, visit
fortitech.com - powered by FortiSource™ - the ultimate fortification destination.

Not just premixes...Strategic Nutrition.



Web Site = http://www.fortitech.com

Contact Details = Mark Fanion
Communications Manager
Fortitech, Inc.
2105 Technology Drive
Schenectady, NY 12308 USA
Tel: +518.372.5155
Cell: +518.479.9446
fanion.mark@fortitech.com

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